The Rise of Women’s Football
Women’s football used to be ridiculed by a staggering number of people, but these days, it’s a pretty big deal. In the last few years, we’ve seen the game evolve massively not only in the UK but also around the globe. More men, women and children are attending women’s football matches than ever before and the top female teams are changing the way we think about the game.
But what we really want to know is - how has women’s football blossomed in such spectacular style? Let’s take a look at the reasons behind the sport’s rising popularity.
The FA has played a big part in the tremendous rise of women’s football by setting up some brilliant campaigns. Their latest is called Gameplan for Growth, which is meant to inspire girls and women to start playing football in the hope of building a sustainable and successful high-performance system. The head of women’s football at the FA, Baroness Sue Campbell also hopes to double participation figures by 2020.
But that’s not all. The campaign plans to build consensus, collaboration and co-ordination across every level of the game and enhance the profile and value of the entire England team. Campaigns like Gameplan for Growth are excellent for nurturing and promoting women’s football, as well as making it a top sporting attraction in its own right.
Live and repeat broadcasts
Media coverage has also been key for promoting women’s competitions and getting more eyes on games. For some unknown reason, women’s competitions were not shown on television as often as they are today. However, in recent years, broadcasters such as the BBC, Channel 4 and Sky Sports have seized every opportunity to put women’s football matches onto our screens.
Again, this has helped to inspire young girls to get involved with football and make them realise that they could have a future career in the sport. Many girls and women used to feel they’d be judged for playing a male-oriented sport, but thankfully, that’s now just a thing of the past.
The wonderful world of social media has made it possible for fans to follow and engage with professional female footballers. Okay, so male footballers still attract a bigger following, but that hasn’t stopped many women footballers from establishing an impressive social media presence. Some are even emerging as role models and personalities for young girls and women to look up to.
Take Arsenals captain, Alex Scott for example. She has over 65,000 followers on Facebook and over 80,000 on Twitter. These figures have grown dramatically over the last few years as the game has risen in popularity. The social media channels themselves are also showing more coverage of major games, which helps to keep people interested in women’s football.
New and exciting signings
Now that more eyes are on the games at stadiums, as well as on TV and social media, more money is being invested into pro teams. This money helps to keep the game alive and ensure it continues to get bigger and better. It also enables women’s football teams to make some very exciting signings and transfer deals.
Take Carli Lloyd’s transfer to Manchester City in 2017 for instance. She’s a World Cup winner, double Olympic gold medallist and one of the world’s best women footballers. Lloyd also plans to stay with Man City until the end of the season which wouldn’t have been possible if the game lacked funding. Like with most sports, women’s football continually needs new blood to keep it a desirable game forever more.
Feeling inspired to get out there and play football? Check out our sportswear collection for women and start leading the way both on and off the pitch!